PERSEPSI KUALITAS, RESIKO DAN NILAI PADA KEPUTUSAN PEMBELIAN PRODUK (STUDI KASUS PRODUK TUPPERWARE PT BUMI PADANG GEMPITA)

Kevin, Andeska Putra and Lola, Fitria Sari and Willy, Nofranita (2023) PERSEPSI KUALITAS, RESIKO DAN NILAI PADA KEPUTUSAN PEMBELIAN PRODUK (STUDI KASUS PRODUK TUPPERWARE PT BUMI PADANG GEMPITA). Ensiklopedia of Journal, 5 (3). pp. 279-287. ISSN 2622-9110

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Abstract

This study aims to determine: 1. To determine the effect of perceived quality on purchasing decisions for Tupperware products at PT. Padang Gempita Earth; 2. To determine the effect of perceived risk on purchasing decisions for Tupperware products at PT. Padang Gempita Earth; 3. To determine the effect of perceived value on purchasing decisions for Tupperware products at PT. Desert Earth. The method used in this research is a quantitative method with a descriptive approach. The sample in this study was 120 respondents with a sampling technique using a minimum sample size according to Hair. The data analysis technique used is the structural equation modeling (SEM) method. Data analysis techniques started with conceptual models based on theory, making path diagrams, model specifications, model identification, parameter estimation, model fit assessment, model modification, and model cross-validation. This study shows the results: 1) Perceived quality has no significant effect on the decision to purchase Tupperware products at PT. Padang Gempita Earth; 2) Perceived risk has a positive effect on purchasing decisions for Tupperware products at PT. Padang Gempita Earth; 3) Perceived value has a positive and significant effect on the decision to purchase Tupperware products at PT. Desert Earth.

Item Type: Article
Subjects: Q Science > Akuntansi
H Social Sciences > Fakultas Ekonomi > Akuntansi
Universitas Muhammadiyah Sumatera Barat > Fakultas Ekonomi > Akuntansi
Divisions: Library of Congress Subject Areas > Q Science > Akuntansi
Library of Congress Subject Areas > H Social Sciences > Fakultas Ekonomi > Akuntansi
Fakultas Ekonomi > Akuntansi
Depositing User: Unnamed user with email repo@umsb.ac.id
Date Deposited: 28 Aug 2026 09:04
Last Modified: 28 Aug 2026 09:04
URI: https://eprints.umsb.ac.id/id/eprint/4316

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