PEMANFAATAN TELEMARKETING DALAM MENINGKATKAN JUMLAH MAHASISWA BARUFAKULTAS PARIWISATA UNIVERSITAS MUHAMMADIYAH SUMATERA BARAT

AUREL, LIA AUBERTA (2024) PEMANFAATAN TELEMARKETING DALAM MENINGKATKAN JUMLAH MAHASISWA BARUFAKULTAS PARIWISATA UNIVERSITAS MUHAMMADIYAH SUMATERA BARAT. Diploma thesis, UNIVERSITAS MUHAMMADIYAH SUMATERA BARAT.

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Abstract

TOURISM FACULTY HOSPITALITY STUDY PROGRAM LAST PROJECT, 30 AUGUST 2024 Utilization of Telemarketing in Increasing the Number of New Students at the Faculty of Tourism, Muhammadiyah University of West Sumatra ABSTRACT Aurel Lia Auberta (2024). Telemarketing is a marketing method carried out through direct communication with prospective consumers via telephone. This method allows institutions to convey information directly and personally to prospective students. Through telemarketing, the marketing team can explain the study programs offered, the facilities available, and other advantages of the institution in detail. This study uses a descriptive research type that aims to obtain information about the Utilization of Telemarketing. The object of this study is at Campus III Buktittinggi, Muhammadiyah University of West Sumatra. Data collection techniques are carried out through observation, interviews, and documentation. The results of this study can be concluded that the use of telemarketing in the Faculty of Tourism, University of Muhammadiyah West Sumatra is still not optimal, this can be seen from respondents who often feel disturbed or uncomfortable when receiving phone calls, especially if they are made at inappropriate times, such as during breaks or outside working hours. Therefore, researchers must pay attention to the right time, be polite, and provide complete and clear information. Thus, the interaction will be more acceptable and produce a more positive response from respondents. Keywords : Telemarketing, Tourism Faculty, College Student

Item Type:	Thesis (Diploma)
Subjects:	G Geography. Anthropology. Recreation > Perhotelan D History General and Old World > Fakultas Pariwisata > Perhotelan Universitas Muhammadiyah Sumatera Barat > Fakultas Pariwisata > Perhotelan
Divisions:	Library of Congress Subject Areas > G Geography. Anthropology. Recreation > Perhotelan Library of Congress Subject Areas > D History General and Old World > Fakultas Pariwisata > Perhotelan Fakultas Pariwisata > Perhotelan
Depositing User:	Unnamed user with email repo@umsb.ac.id
Date Deposited:	23 Oct 2024 03:45
Last Modified:	23 Oct 2024 03:45
URI:	http://eprints.umsb.ac.id/id/eprint/3207

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